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How the Facebook Algorithm Works The Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship. ‘’why do our organic Facebook numbers so bad?” – How often do you hear those words in your organisation? According to...

LinkedIn will tell you that its Social Selling Index, launched in 2014, is a measure of how successful a company or an individual are at developing their brand, connecting with the right people, engaging with insights, and establishing relationships. The combination...

Social Selling – It’s the future! I think that has become all too clear following recent events that have all but seen the demise of the rep and the travelling salesman! The skill set of selling remains the same however there is a subtlety in online ‘courting’ that is...

Those who have met me or attending any of my Social Media training courses will know I’m a massive advocate of Testimonials. Testimonials are powerful. You can tell everyone how brilliant your goods and services are but when that comes from a satisfied user that...

Definition of social listening: Social listening is the process of monitoring digital conversations and interactions on social to evaluate your brand perception and customer feedback. This process has become increasingly popular in conjunction with features such as...

To further your Instagram marketing, attracting followers to your account is vital. So ask yourself - Are you getting new followers on Instagram? More importantly, are you getting the right kind of new followers? I am assuming that you have already written a strong...

Lockdown, an interesting word but more than that an action that had a profound effect on many people from both a physical and mental viewpoint. The first few weeks of the first lockdown saw me hording all the ‘stuff’ that I thought I liked, cake, biscuits, and crisps....

How often do you hear - video is where it's at? But how do you attract peoples attention in such a crowded arena? In this article, you’ll discover a system for creating videos people will click on, watch, and share. I am grateful for the research by Matt Johnson of...

With Pinterest, the “visual discovery engine,” you can build dream boards, share branded content for your business, and tap into the platform’s massive traffic potential and one of the best ways to do that is by using Pinterest categories. As a business owner or...

Reels and lives and stories, oh my. Do you ever feel like there is just so much stuff going on with social media that it’s hard to stay on top of it all?  That’s what I was feeling the other day. I felt overwhelmed with managing my own social media. I was thinking...