by Mark Northall | Aug 29, 2026 | Uncategorized
Every few weeks, something new arrives in social media. A new feature. A new algorithm update. A new content format. A new platform we’re apparently all supposed to be using. And, increasingly, a new AI tool promising to transform the way we create content. For...
by Mark Northall | Jul 28, 2026 | Uncategorized
Every week I hear the same question. “What should I post on social media this week?” It’s a reasonable question. It’s also the wrong one. The businesses getting the best results from social media aren’t necessarily creating more content...
by Mark Northall | Jun 19, 2026 | Uncategorized
One of the biggest frustrations for LinkedIn users has always been understanding exactly who is seeing their content. We’ve had access to impressions, reactions, comments, shares, profile views and follower growth for some time. But there has always been one...
by Mark Northall | May 26, 2026 | Uncategorized
Only today, I was invited to an in-person networking event that was two and a half hours away. Now, I love networking. I believe in it. I run networking events, attend them, promote them, and have seen first-hand how powerful the right room can be for SMEs. But this...
by Mark Northall | Apr 28, 2026 | Uncategorized
The Platform Many B2B Businesses Still Get Wrong For years, there’s been a quiet assumption in B2B circles: “Facebook isn’t for us.” It’s often viewed as: A consumer platform Too informal Not where serious business conversations happen And yet, this thinking is...
