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How important is SSI to your LinkedIn?

LinkedIn will tell you that its Social Selling Index, launched in 2014, is a measure of how successful a company or an individual are at developing their brand, connecting with the right people, engaging with insights, and establishing relationships. The combination...

Social Selling? You’re already doing it!

Social Selling – It’s the future! I think that has become all too clear following recent events that have all but seen the demise of the rep and the travelling salesman! The skill set of selling remains the same however there is a subtlety in online ‘courting’ that is...

How to write a Perfect Testimonial

Those who have met me or attending any of my Social Media training courses will know I’m a massive advocate of Testimonials. Testimonials are powerful. You can tell everyone how brilliant your goods and services are but when that comes from a satisfied user that...

Are you Listening? Social Listening!

Definition of social listening: Social listening is the process of monitoring digital conversations and interactions on social to evaluate your brand perception and customer feedback. This process has become increasingly popular in conjunction with features such as...

How to Attract Followers on Instagram

To further your Instagram marketing, attracting followers to your account is vital. So ask yourself – Are you getting new followers on Instagram? More importantly, are you getting the right kind of new followers? I am assuming that you have already written a...

The impact of weight loss on Mental Health

Lockdown, an interesting word but more than that an action that had a profound effect on many people from both a physical and mental viewpoint. The first few weeks of the first lockdown saw me hording all the ‘stuff’ that I thought I liked, cake, biscuits, and crisps....

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