by Mark Northall | Aug 29, 2026 | Uncategorized
Every few weeks, something new arrives in social media. A new feature. A new algorithm update. A new content format. A new platform we’re apparently all supposed to be using. And, increasingly, a new AI tool promising to transform the way we create content. For...
by Mark Northall | Jul 28, 2026 | Uncategorized
Every week I hear the same question. “What should I post on social media this week?” It’s a reasonable question. It’s also the wrong one. The businesses getting the best results from social media aren’t necessarily creating more content...
by Mark Northall | Jun 19, 2026 | Uncategorized
One of the biggest frustrations for LinkedIn users has always been understanding exactly who is seeing their content. We’ve had access to impressions, reactions, comments, shares, profile views and follower growth for some time. But there has always been one...
by Mark Northall | May 26, 2026 | Uncategorized
Only today, I was invited to an in-person networking event that was two and a half hours away. Now, I love networking. I believe in it. I run networking events, attend them, promote them, and have seen first-hand how powerful the right room can be for SMEs. But this...
by Mark Northall | Apr 28, 2026 | Uncategorized
The Platform Many B2B Businesses Still Get Wrong For years, there’s been a quiet assumption in B2B circles: “Facebook isn’t for us.” It’s often viewed as: A consumer platform Too informal Not where serious business conversations happen And yet, this thinking is...
by Mark Northall | Mar 26, 2026 | Uncategorized
A Simple Question That Could Save You a Major Headache Who has access to your social media pages right now? It sounds like a straightforward question — but in reality, it’s one that catches a lot of business owners off guard. Over the years, working with SMEs across...
by Mark Northall | Feb 26, 2026 | Uncategorized
Most business owners think they need a CRM. And in many cases, they do. But here’s something I’ve discovered working with hundreds of SMEs across the Midlands — from construction firms and property developers to accountants, trades and professional service providers:...
by Mark Northall | Jan 27, 2026 | Uncategorized
LinkedIn recently rolled out a transformative update to how content is recommended and shared on the platform — a system known as 360Brew. This is more than just another algorithm tweak. It’s an AI-driven recommendation and ranking engine that fundamentally changes...
by Mark Northall | Dec 22, 2025 | Uncategorized
The Christmas period is one of the most misunderstood times of the year when it comes to social media. Many SMEs go quiet, assuming “no one is looking” or “we’ll pick it up in January.” In reality, this mindset creates the exact opportunity your competitors are hoping...
by Mark Northall | Nov 23, 2025 | Uncategorized
Why Companies Should Create LinkedIn Newsletters – And How to Get Started Today If you’re serious about growing your brand visibility, deepening trust with your audience, and positioning your business as the go-to expert in your field, LinkedIn Newsletters should be...
