by Mark Northall | Oct 30, 2025 | Uncategorized
Why It Pays to Stay in Contact with Past Clients on Social Media In business, it’s easy to focus on winning new customers — but one of the smartest strategies any SME can adopt is nurturing past clients.These are people who already know, like, and trust your brand....
by Mark Northall | Sep 29, 2025 | Uncategorized
Social media has become the shop window for SMEs. It’s where potential customers, partners, and employees first encounter your brand. But while creativity and consistency are important, there’s another factor that often gets overlooked: spelling and grammar. You may...
by Mark Northall | Aug 26, 2025 | Uncategorized
These days, it’s easy to feel overwhelmed by the sheer volume of content on social media. Posts, Reels, Stories, Lives, Threads—the list goes on. But here’s the truth: social media without strategy is just noise. If you’re posting for the sake of posting, chasing...
by Mark Northall | Jul 29, 2025 | Uncategorized
(And How It Helps AI Help You) As a social media trainer and strategist, I often meet business owners who feel they’ve “ticked the box” by setting up their Facebook or LinkedIn page once and then letting it sit untouched for years. Sound familiar? If you’re a...
by Mark Northall | Jun 28, 2025 | Uncategorized
Which One Really Delivers for Business Growth? When it comes to using LinkedIn for lead generation and networking, most people scratch the surface with a free account. And to be fair, the basic version of LinkedIn has its place—it’s great for building a professional...
by Mark Northall | Jun 26, 2025 | Uncategorized
And How Businesses Can Use It to Boost Visibility When was the last time you thought about using Pinterest for your business? If your answer is somewhere between “never” and “a while ago,” you might be missing out on a goldmine. Pinterest isn’t just a mood board...
by Matt Hanson | Apr 29, 2025 | Uncategorized
When it comes to social media, your visuals are the first thing people notice. Whether you’re running a business page or your personal brand, using the correct image sizes ensures your content looks sharp and professional across every platform. Here’s your up-to-date...
by Matt Hanson | Apr 29, 2025 | Uncategorized
How Managing Multiple Social Media Channels Impacts Your Business Social media was once a simple game. A business needed a Facebook page—maybe a Twitter account—and that was enough to get noticed. Fast forward to today, and we’re navigating a jungle of platforms:...
by Matt Hanson | Mar 6, 2025 | Uncategorized
In today’s digital landscape, video content is a crucial element of any successful marketing strategy. However, to maximize engagement and reach, you must tailor your video length to the specific platform. Each social media channel has different audience behaviours...
by Matt Hanson | Mar 6, 2025 | Uncategorized
As we usher in 2025, social media continues to evolve at a rapid pace. To remain competitive and impactful, businesses must adapt to emerging trends and user behaviours. Hootsuite’s Social Trends 2025 Report offers invaluable insights into the shifting landscape...
