Social Media Content Management Course

The biggest challenge in Social Media today is the production of content. In today’s busy Social Media world, it can be difficult to grab and retain your audience’s attention. Users are becoming choosier and increasingly more time poor and engaging them with the right medium is vital. A scattergun approach will no longer cut it and a more strategic approach is required. This course will equip you with the tools you need to begin implementing your specific plan immediately

After the course you will be able to:

• Develop an effective content marketing strategy to help attract and retain customers
• Write an engaging and shareable blog post, suitable for your audience, with a great headline and plan for distribution
• Create Customer Avatars
• Understand the different content types and how and when they can be used

Introduction to content marketing

• What can content marketing do for you?
• How a content marketing strategy works

Strategy and measurement

• Defining and targeting your audience
• Measuring content and improving performance
• Successful planning
• Social Media Calendars

Content examples

• Understanding the different types of content
• Creating your content

How to write engaging Social Media content

• What makes a good blog headline?
• Optimising content using Keywords
• Learning the value of sourcing Keywords