Social Media Content Management Course
The biggest challenge in Social Media today is the production of content. In today’s busy Social Media world, it can be difficult to grab and retain your audience’s attention. Users are becoming choosier and increasingly more time poor and engaging them with the right medium is vital. A scattergun approach will no longer cut it and a more strategic approach is required. This course will equip you with the tools you need to begin implementing your specific plan immediately
After the course you will be able to:
- Develop an effective content marketing strategy to help attract and retain customers
- Write an engaging and shareable blog post, suitable for your audience, with a great headline and plan for distribution
- Create Customer Avatars
- Understand the different content types and how and when they can be used
Introduction to content marketing
- What can content marketing do for you?
- How a content marketing strategy works
Strategy and measurement
- Defining and targeting your audience
- Measuring content and improving performance
- Successful planning
- Social Media Calendars
Content examples
- Understanding the different types of content
- Creating your content
How to write engaging Social Media content
- What makes a good blog headline?
- Optimising content using Keywords
- Learning the value of sourcing Keywords
Course information
Thursday 12th March 2020
Time:
13.00 – 16.00
Address:
J J Textile Ltd, Catton Estate, Walton-on-Trent, nr Lichfield, DE12 8LN
Price:
£49.00 per person
Including Coffee and Tea
Limited Availability
Your presenters
