by Mark Northall | Feb 19, 2015 | Business, Social Media
I’m often asked why should I bother with Twitter and indeed what is the point of a marketing on a platform that only affords you 140 characters to get your message across. Well in its short life – Twitter was only born in 2006 – it has been well adopted in business...
by Mark Northall | Aug 27, 2014 | Business, Networking, Social Media
The ill-fated attempt by Twitter to take some of the social media advertising revenue currently enjoyed by Facebook just got a little smarter. The Micro-blogger now has a plan and this is where it can really score for advertisers big and small. Promoted Accounts and...
by Mark Northall | Feb 28, 2013 | Business, Social Media
The big news in Social Media this week is the introduction of Twitter ads. This puts Twitter in the same frame as Facebook and LinkedIn as the major social networks that allow marketers to target potential customers. For the first time, marketers can now manage...