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Have a little Patience

One of the most common reactions I get when talking to small business is the time it takes to get that sale. As I’ve said previously on here most people that come across a business on Social Media will not be ready to buy at that point. Most important fact to...

Nobody is on Social Media to Buy!

I once had a boss who said that the best place to be was people’s second choice. Puzzled I asked why – he sad that sooner or later the first choice would ‘screw-up’ (yes I’ve cleaned that up!). It’s worth bearing in mind when you...

How important is SSI to your LinkedIn?

LinkedIn will tell you that its Social Selling Index, launched in 2014, is a measure of how successful a company or an individual are at developing their brand, connecting with the right people, engaging with insights, and establishing relationships. The combination...

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