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Nobody is on Social Media to Buy!

I once had a boss who said that the best place to be was people’s second choice. Puzzled I asked why – he sad that sooner or later the first choice would ‘screw-up’ (yes I’ve cleaned that up!). It’s worth bearing in mind when you...

How important is SSI to your LinkedIn?

LinkedIn will tell you that its Social Selling Index, launched in 2014, is a measure of how successful a company or an individual are at developing their brand, connecting with the right people, engaging with insights, and establishing relationships. The combination...

Social Selling? You’re already doing it!

Social Selling – It’s the future! I think that has become all too clear following recent events that have all but seen the demise of the rep and the travelling salesman! The skill set of selling remains the same however there is a subtlety in online ‘courting’ that is...

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