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In January, Instagram launched full-screen ads for Instagram Stories to 30 select brands, and now this ad type is rolling out to all businesses globally.

Instagram Stories ads are the first type of ad that allows full-screen 9:16 visuals on the platform. The skippable ads appear between stories in a seamless transition and are marked with a “Sponsored” label. They can include a single image or a video up to 15 seconds long. At the moment, you can’t add a call-to-action button or a link, but Facebook is to roll out this function soon.

So you know what a Instagram Stories ad are, what do you need to do to make your own?

Plan the Design of Your Ad

Because users have the choice to skip Instagram Stories ads, make sure the image or video you are using in your add grabs your viewers attention from the very start with strong and simple call-to-action text, so they want to stay and watch! How do you do this? You can do it yourself and create your own ad using a visual design tool such as Canva, Google drawings, PicMonkey or any other that you are familiar with or you can work with a professional designer or advertising agency.

If you decide to use a single image for your ad, make sure you use a high quality visual. Then put some powerful but simple text on it. This image ad will last no longer than 10 seconds so make sure your message is clear enough so your vieweres know what your business is about and what it is you can do for them and remember that you have only a few milliseconds to make a connection with the user. Facebook recommends that you use an image size of 1080 x 1920 and an aspect ratio of 9:16.

If you prefer to use a video rather than an image, make sure your video is in the .MOV, .MP4, or .GIF format and is no longer than 15 seconds in length. It can be up to 2.3 GB in size and the resolution needs to be at least 720p. Be aware that you can’t use stand-alone text such as titles, descriptions, messages, and other captions.

Once you have the final image or video you plan to use in your ad, you’re ready to create your Instagram Stories campaign.

Create Your Ad

You can use either Facebook Ads Manager or Power Editor to create your Instagram Stories ad. If this is your first time advertising on Instagram, you will need to connect your Instagram account to your Facebook page.

When you create your ad, you need to decide what your objective is. At the moment, ‘Reach’ is the only objective you can select for this type of campaign. Facebook have said that in the near future, other objectives will be available such as Website Clicks, Web Conversions, Mobile App Installs, and more.

After you finish uploading your media and have created your ad, you can check if you want to track or enter tags for your campaign. Then you’re ready to launch your campaign.


With Instagram, you can promote your business or tell as a story using the platform’s photo advertising options: photo ads, video ads, carousel ads, and now the newest feature, story ads.

Did you know, more than 150+ million accounts use Instagram Stories every day? Stories are a great way for businesses to engage with their followers and increase brand awareness. With Instagram Stories ads, you can stay in peoples minds and get new fans for your Instagram page. So, will you be using Instagram stories ad for your business?

If you think we can help, please get in touch with Mark at

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