The amount of time you spend on your Social Media Marketing depends on how much time you have to work on it! It’s all about a matter of testing to see what works best for you.
To save time it may be better to Schedule some of your posts. It’s a great way for busy CEOs, sales professionals and marketing managers to maintain their Social Media presence without spending all day doing it.
However should you choose to go down the scheduling route it is important that you maintain certain standards and that you scheduling social media posts are updated with a purpose in mind.
- Don’t jump on every social media platform and push the same updates out just to expand your reach. This kind of reach is not targeted to your customer and so will be a waste of your time. You will get a better engagement by concerntrating on posting on specific platforms.
- Schedule relevant updates around your blog posts. Don’t choose a schedule that copies what a competitor on social media is doing because how do you know if that strategy is working for them? When you post a blog post, guide your timing and topic of your updates around it. This makes sure that your social media updates are in line with your goals. Write several social media posts for posting around each blog you write. You can then schedule them for future dates. New blog? New set of social media posts for scheduling. You will find that you will get more ‘mileage’ out of every blog you write and keep your audience engaged.
- Every once in a while, post live, this adds personality and a sense of connection with your followers on social media. You can make this easier by downloading social media apps such as Instagram, Snapchat or Pinterest, onto your phone and post alongside a post you’ve scheduled to go out. Make sure you have a system in place to remind you when your scheduled post is to go out to remember to ‘go live’. You could post ‘real time’ by replying to what others are saying or when a newsworthy event happens at one of your customers, send them a social media message.
Maintaining a useful, targeted social media presence doesn’t have to overwhelm your busy schedule. Consider the pros and cons of scheduling posts and take your time incorporating them into your weekly routine. You will see more results from less efforts. Find the best scheduling tool that works for you, there are several free ones out there.
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