At one of my regular networking events I was chatting to a newbie, a visitor to our group about how his brand new business could benefit from the power of Social Media. I never go to networking to hard sell and the last thing a new person wants is to be sold to – lets face it no one does and if truth be told not many of us enjoy selling either.
I pointed out that as he had a personal Facebook account it was a natural progression for him to add a business page ‘oh no’ he says ‘they dont use Facebook in my game’. I asked him what his target audience was and he said householders in three postcode areas. Far too targeted to use any social media he added. Really I said. He then proceeded to talk himself out of his first position and began to realise Facebook WAS just what he needed ‘word of mouth ‘ recommendation – the modern day pub chitter chatter.
The fact is we all have the power of Social Media at our fingertips to sell our goods and services and a simple strategy is all that is needed to reach our target audience. It just takes a little time like all business strategies to ensure effort is not wasted in areas it is not warrented. Im happy to chat this through with you just drop me a line and put the kettle on !
Now what about ‘Linked-In’ ? I said ‘Whats Linked-in?’ he said – We will talk again ! needless to say he joined the group