Have you ever been in a conversation where the other person clearly isn’t paying attention to you? You’re answering their questions but their eyes are looking all around the room and they’re not responding to anything you’re saying?
It takes at least two engaged people to have a fun, interesting conversation that someone wants to continue. And the same thing can be said about promoting your business on social media.
In order to be engaging, you have to be engaged.
One of our Clients asked us how to get more engagement on their social media. Over the next few weeks we’re going to be sharing with you our favourite ideas, tips and tools for creating engaging content and building an enthusiastic audience but we want to give you our best tip first:
Although automating your social media doesn’t replace spending time on social media. It means you can be smarter with the time you do spend on social media.
Think about it: instead of spending 20 minutes of your day manually posting your daily posts, you can instead use that time to respond to DMs, comment on other posts or in groups and interact with comments. You’ve spent the same amount of time on social media but you’ve spent it in a much more productive way and thanks to scheduling, you don’t have to worry about posting daily content.
If you’re struggling with getting engagement on your social media, we’ve got a tip for you. Block off your calendar for 10-15 minutes every day for engaging on social media. Be strategic about this because you don’t want to get lost in the doom scroll! So set your timer and here’s what you do:
5 minutes: Check your most recent posts for any comments or replies. Go straight to your recent posts to check for this! It makes it super easy and quick!
5-10 minutes: Respond to other people’s posts. Aim to leave thoughtful comments on at least 5 different posts. 5 thoughtful comments is much better than 30 likes on a post.
Once that timer is up or you’ve left at least 5 thought comments on a post, then you’re good to go! It might not seem like much but a little bit of engagement will add up over time. If you do this every day for 30 days, you’ll see much higher engagement on your own posts.
A simple idea? Maybe but it works! Let us know how you get on.