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Where did the likes go?

Instagram has now started hiding likes globally. This will be phased in over an extended period of time, and I will update this blog as more information becomes available. Instagram has started a global ‘test’ in countries, including Australia, Japan, Italy, Ireland...

Grey Badges on Facebook are no more

Facebook is removing the grey verified badges meant to show Page authenticity starting October 28. Page owners will begin seeing notices via their Page this week. “Based on feedback, we’re removing the grey badge and focusing on other ways for businesses to show their...

The Right Way to Engage on Facebook

Despite what the user numbers suggest, Facebook is witnessing a slowdown in recent years. According to one study, the engagement on Facebook Pages has dropped by as much as 50% in the last 18 months. Individual page posts have witnessed a decline too – of over 66%....

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