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Social media analytics can be a powerful tool for a business to increase its online presence, improve marketing strategies, and enhance customer engagement. Here's how you can use it to maximise your business's presence on social media: Understand Your Audience:...

TikTok has emerged as one of the most popular social media platforms worldwide, with millions of active users, making it a valuable tool for small businesses. Here are several reasons why your small business should consider being on TikTok: Wide User Base: TikTok has...

A good blog is one that captures the attention of its target audience, provides valuable and engaging content, and is well-promoted to reach a wider audience. Here are some key factors that contribute to a good blog: High-quality content: The most important aspect of...

Pinterest is a powerful visual search engine that has become a go-to platform for millions of people looking for inspiration and ideas. It's a unique platform that is all about discovering and saving new ideas in a visually appealing way. This is what makes Pinterest...

Twitter is one of the oldest and most popular social media platforms, with over 330 million active users worldwide. Despite the emergence of newer platforms like Instagram and TikTok, Twitter continues to be an important platform for social media marketing. Here are a...

Hashtags have become an integral part of social media since their inception in 2007 on Twitter. They are essentially keywords or phrases that are preceded by the pound or hash symbol (#) and used to identify content related to a particular topic or theme. Although...

Starting a new business can be an exciting, yet daunting task. Business networking can help new business owners to build connections, gain valuable insights, and create new opportunities for growth. Networking is all about building relationships with other...

Social media has become a crucial aspect of any business's marketing strategy. With the widespread usage of social media platforms, businesses have the opportunity to reach a larger audience, engage with their customers, and increase brand awareness. However, creating...

Things are changing on You Tube and it will give you a bit more flexibility on how you use this platform. A YouTube handle is a new way for people to find you and connect with you. Unlike channel names, handles are unique to each creator, making it easier for you to...

So you have an Idea - maybe little budget and youve just told the boss where to stick his job or maybe the dreaded brown envelope has hit your desk. You have a social media presence (you would expect me to say that) but you need more. You need to Network. According to...