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Twitter Ads are here !
The big news in Social Media this week is the introduction of Twitter ads. This puts Twitter in the same frame as Facebook and LinkedIn as the major social networks that allow marketers to target potential customers. For the first time, marketers can now manage...
Facebook announces fix to their Insights Bug
As facebook page managers the 'insights' tool is sometimes perplexing and the factors that impact on it a bit of a dark art! Well the bods chez Zuckerberg have been working overtime and have announced changes. The biggest thing to take from the following statement is...
Passwords – Guess what no one changes them often enough
There have been some high profile social media hacking cases recently, notably Chrysler Jeep and Macdonalds. It started me thinking - how often is often enough to change your password? As a rule of thumb the more popular the account in terms of followers etc the more...
How accessible and affordable should the Internet be ?
I was frustrated to receive a text message from my mobile telephone provider last week telling me I was well over my data usage just 36 hours into my Spanish break. The hotel had a bit of an archaic policy of free internet but only for one hour a day and then in the...
In the middle of difficulty lies Opportunity
It was October 2010 when a bolt from the blue hit my desk in the form of the old brown envelope – I don’t remember the exact wording but it went along the lines of ‘due to the current economic climate we will have to make staff cuts’ I was in a redundancy pool of ONE...
Get new business with your 30 second commercial
As a newcomer to a breakfast networking group last week and despite the fact that I’m quite well known in 4Networking circles, I was reminded how important it is to be able answer the question “so what do you do…?” concisely and in a way that both grabs attention and...
Get Yourself on the Telly !
My chosen holiday reading this week is Comedian Lee Mack’s autobiography ‘Mack the Life’ in it he reflects on how he was thrilled when he first saw himself on TV (even if it was Pontin’s in-house channel when he interviewed Olympic Gold medalist swimmer Duncan...
Google Plus grabs the number two spot
Where Google is involved, things get done. A lot of folks wondered how Google+ would grow after its launch. It was never really a question of “if” Google+ would flourish but when. Global Web Index released a report showing a change in the usage from “localized” social...
Need for Speed – How sport can change a life
From an early age I can remember asking my Mum what the roaring noise was on a Saturday night in the distance as we played in the cul-de-sac (yes we used to play outside then !) and her telling me it was the motorbikes at Cradley Speedway. I guess it was about 4 miles...
What is your business growth strategy ?
With the closure of high street brands once again in the headlines and add to that the rationalisation of certain other companies we can brace ourselves for an influx of freshly redundant ex-employees heading for the life of self employment. Putting to good use the...