Just a few weeks after my latest Social Media briefing the ‘Pinterest Lunch’ its all change at the funkiest of all the Social platforms. The site continues to evolve and now has more options when you login as well as the message options that were added earlier this year. Take a look at your account if you havent been on for a while – its certainly different!
They have also launched Promoted pins.Ever since the site launched, people have been anxiously anticipating the launch of some form of Pinterest advertising. The Pinterest promoted pins feature was announced last spring. It’s now in beta and only available to certain business account holders in the United States but you can as ever bank on that coming the way of the UK shortly.
A promoted pin is a paid for post on Pinterest. You can target certain locations, demographics and devices and reach customers who are searching for or have shown an interest in what you offer.
Promoted pins run on a cost-per-click basis. A campaign has a specified daily budget and duration. You pay only when someone clicks though the pin to your website. You can monitor and adjust your campaign as it runs.
Like with any social platform, they have a few rules. For example, there can be no promotional information, calls to action, service claims, price listing or deceptive content in the pin image. Ads must be accurate, and lead to a relevant landing page with no signup requests.
For a platform that generates the most purchases of any social-media site, this is a massive step. Make no mistake Pinterest is a massive player in Social Media and you need to include it in your Social Media Strategy.
We are holding a Pinterest Workshop on Wednesday 29th October 2014 in Walsall with limited places – details are available here