by Mark Northall | Jan 27, 2026 | Uncategorized
LinkedIn recently rolled out a transformative update to how content is recommended and shared on the platform — a system known as 360Brew. This is more than just another algorithm tweak. It’s an AI-driven recommendation and ranking engine that fundamentally changes...
by Mark Northall | Dec 22, 2025 | Uncategorized
The Christmas period is one of the most misunderstood times of the year when it comes to social media. Many SMEs go quiet, assuming “no one is looking” or “we’ll pick it up in January.” In reality, this mindset creates the exact opportunity your competitors are hoping...
by Mark Northall | Nov 23, 2025 | Uncategorized
Why Companies Should Create LinkedIn Newsletters – And How to Get Started Today If you’re serious about growing your brand visibility, deepening trust with your audience, and positioning your business as the go-to expert in your field, LinkedIn Newsletters should be...
by Mark Northall | Oct 30, 2025 | Uncategorized
Why It Pays to Stay in Contact with Past Clients on Social Media In business, it’s easy to focus on winning new customers — but one of the smartest strategies any SME can adopt is nurturing past clients.These are people who already know, like, and trust your brand....
by Mark Northall | Sep 29, 2025 | Uncategorized
Social media has become the shop window for SMEs. It’s where potential customers, partners, and employees first encounter your brand. But while creativity and consistency are important, there’s another factor that often gets overlooked: spelling and grammar. You may...
by Mark Northall | Aug 26, 2025 | Uncategorized
These days, it’s easy to feel overwhelmed by the sheer volume of content on social media. Posts, Reels, Stories, Lives, Threads—the list goes on. But here’s the truth: social media without strategy is just noise. If you’re posting for the sake of posting, chasing...
by Mark Northall | Jul 29, 2025 | Uncategorized
(And How It Helps AI Help You) As a social media trainer and strategist, I often meet business owners who feel they’ve “ticked the box” by setting up their Facebook or LinkedIn page once and then letting it sit untouched for years. Sound familiar? If you’re a...
by Mark Northall | Jun 28, 2025 | Uncategorized
Which One Really Delivers for Business Growth? When it comes to using LinkedIn for lead generation and networking, most people scratch the surface with a free account. And to be fair, the basic version of LinkedIn has its place—it’s great for building a professional...
by Mark Northall | Jun 26, 2025 | Uncategorized
And How Businesses Can Use It to Boost Visibility When was the last time you thought about using Pinterest for your business? If your answer is somewhere between “never” and “a while ago,” you might be missing out on a goldmine. Pinterest isn’t just a mood board...
by Matt Hanson | Apr 29, 2025 | Uncategorized
When it comes to social media, your visuals are the first thing people notice. Whether you’re running a business page or your personal brand, using the correct image sizes ensures your content looks sharp and professional across every platform. Here’s your up-to-date...
