Hello all – my first blog of 2014. So a happy Social New Year to you.
First topic – Google plus. You may already have an account and not know it! If you have a Gmail or a YouTube or an Adwords/Analytics account then you will have by default a Google Plus account.
So you have it but what is it ? Google Plus is the search giant’s answer to Facebook and pretty much like Facebook its a great place to share pictures opinions and recommendations and if you are connected to businesses you will see those in your feed too. However better than that if you have a connection that is a plumber from Leicester and you Google ‘plumbers in Leicester’ then they will appear in your search results ! – at its base point that is a bonus if your business is in other ‘circles’.
To set up a business account is really quite simple www.google.com/+/business and then you follow the step by step instructions in the same way you would set up a Facebook or Twitter business account it is really that simple.
So – what should you include in your Google+ profile ? again no surprizes here images are a great thing to post – images of success stories, photos and keep them updated -use an app and upload pictures straight from your smart phone uploading video is still a great thing to post and guess what – Google’s relationship with YouTube the second biggest search engine in the world means there is a tie-in there too ! Make sure you include keywords and phrases – plumber in Leicester – you get the idea.
Use an address that is accurate – Google maps will help prospective clients find you. Include a ‘clickable’ telephone number and website link. Keep your account professional but dont forget the human side too. Update often and if you have a current project start to finish pictures are great.
The fact is if you have a Social Media Strategy its a bit of a ‘no-brainer’ to include Google+ in that strategy – Google are using this in search results and its a direct way of influencing those.
Need anymore advice ? Lets talk Im always happy to advise. 