Positively Pinterest

In this starter guide, we’ll outline all of the fundamentals of using Pinterest for marketing, including how to set up your profile, how to optimize your pins, how to advertise on the platform, and last but not least, how to measure your results.

What is Pinterest?

Pinterest is a social media platform that lets users (“pinners”) save pins that contain links, descriptions, and images onto different boards for later use. These boards can be secret (hidden) or public. Users can create Pinterest pins by uploading images and links manually, stumble across pins they want to see in their feed, or find pins they’re looking for via search. The latter two are great opportunities to market to future customers.

Pinterest is a must for Creatives everywhere