When it comes to social media, your visuals are the first thing people notice. Whether you’re running a business page or your personal brand, using the correct image sizes ensures your content looks sharp and professional across every platform. Here’s your up-to-date guide for 2025.
- Profile Picture: 170 x 170 pixels
- Cover Photo: 820 x 312 pixels
- Event Cover Photo: 1200 x 628 pixels
- Profile Picture: 320 x 320 pixels (displays as a circle)
- Post Image: 1080 x 1080 pixels
- Story Image: 1080 x 1920 pixels
- Reels & IGTV Cover: 420 x 654 pixels
X (Formerly Twitter)
- Profile Picture: 400 x 400 pixels
- Header Photo: 1500 x 500 pixels
- Tweet Image: 1600 x 900 pixels
- Personal Profile Picture: 400 x 400 pixels (recommended: 800 x 800 px)
- Personal Cover Photo: 1584 x 396 pixels
- Company Logo: 300 x 300 pixels
- Company Cover Photo: 1128 x 191 pixels
YouTube
- Profile Picture: 800 x 800 pixels
- Channel Banner: 2560 x 1440 pixels
- Thumbnail Image: 1280 x 720 pixels
- Profile Picture: 165 x 165 pixels (recommended: 400 x 400 px)
- Board Cover Image: 222 x 150 pixels
- Pin Size: 1000 x 1500 pixels
TikTok
- Profile Picture: 200 x 200 pixels
- Video Size: 1080 x 1920 pixels
- Thumbnail: 1080 x 1080 pixels
Google Business Profile
- Profile Picture: 250 x 250 pixels (recommended: 720 x 720 px)
- Cover Photo: 1024 x 576 pixels
- Post Image: 1200 x 900 pixels
Make sure you’re uploading high-resolution images that match these specifications to avoid pixelation or awkward cropping. First impressions count—make yours shine across every platform.
Need help with your social media strategy or visuals? I’m here to help! Drop me a message at marknorthall.com and let’s get your branding spot-on.