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Facebook is removing the grey verified badges meant to show Page authenticity starting October 28. Page owners will begin seeing notices via their Page this week.

“Based on feedback, we’re removing the grey badge and focusing on other ways for businesses to show their authenticity on Facebook,” said a Facebook spokesperson.

The grey badges, which were gained via an application process, were primarily used by SMBs to prove their Page’s legitimacy.

Why we should care

Facebook’s grey verified pages offered small businesses an easy way to very their Page actually belonged — and was being managed — by the company, same as Facebook’s blue verified badges work for public figures, media companies and brands. Now that the badges are being removed from the platform, marketers will need to put forth extra effort to prove their Page’s authenticity — and keep an eye out for any other Pages claiming to be connected to their company.

To prove Page authenticity going forward, Facebook recommends Page Admins make sure their Page profile is complete with up-to-date information, a profile picture and correct contact information. It also encourages Page owners post regularly since an active Page shows the company is still in business.

In essence if you stay on top of your profile and post frequently Facebook will rank your page as authentic.